How does investment affect me?

Investment is fascinating because it affects everyone’s life every day. How exactly? Well, let’s look at your typical day and see…

Waking up

Waking up

The alarm on your Apple iPhone rouses you from dreamland. In 2018 Apple became the first company to be worth $1 trillion. If you had invested £100 in its stock in 1980, it would be worth £50,000 today!

In the bathroom

In the bathroom

Water only flows smoothly to your house thanks to large utility companies and their infrastructure. And this isn’t the case everywhere – worldwide more people die due to unsafe water than disasters and conflict. What if a utility company invented tech that brought clean water to remote areas? Would that be a good investment opportunity?

Getting dressed

Getting dressed

You pull on some clothes you bought in Primark. But hold on – fast fashion could one of the main causes of pollution and climate change. Do companies who mass produce cheap throwaway clothes have a long-term future, or if we shop with the planet in mind will they go bust?

At school

At school

You log in to Google Classroom to see what mark you got on a recent essay. Google is owned by Alphabet Inc and they make their products free for use in schools. Is this a good strategy to buy loyalty to their brand? Who are their competitors and have recent controversies over paying taxes damaged their future profitability?

Heading home

Heading home

You and your friends pop into Greggs for a snack. Once a humble bakery chain, Greggs has transformed itself into a fast food success story with more branches than MacDonalds. What do you think of their vegan sausage rolls? They caused a media sensation in 2018 and boosted profits by 15%!

At home

At home

You settle down to watch the new season of ‘Stranger Things’ on Netflix. It turns out to be a huge disappointment. What effect do you think that will that have on the company’s share price?