Roblox is an online platform where people create, play, and connect in 3D virtual worlds. Its global community builds the games and experiences. The platform includes Roblox Studio (for making games), Roblox Client (for playing), and Roblox Cloud (which powers it all). Roblox is free to use and earns money through its virtual currency, Robux, and by supporting developers who sell items or games.
Positives |
Rapid growth, with revenue increasing from $387 million in Q1 2020 to $1.1 billion in Q1 2025. |
Large and loyal user base, with nearly 98 million active users. |
Potential to earn more through in-game advertising, branded content, and virtual events like digital concerts |
Negatives |
Despite growing revenue, Roblox lost $215 million in Q1 2025 and has never made a profit. |
Majority of users don’t pay to use Roblox, so adding paywalls or raising in-game app prices could alienate customers. |
There are concerns about child safety and the risk of users seeing harmful content. |